Information

JIYOON CHA

Art Director & Designer




Prada SS20 
The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.

The creative team at Ferdinando Verderi developed a visual concept to spell PRADA’s logo in a vertical manner for the first time to showcase the meaning of Prada through acronyms.

Creative Director Ferdinando Verderi
Photographer David Sims
Art Director Daniel Sumarna
Design Jiyoon Cha, Claire Smight




Art Direction & Branding
Studio of Jiyoon Cha provides full creative strategy and solutions on branding, art direction, digital design and web design.