The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.
The creative team at Ferdinando Verderi developed a visual concept to spell PRADA’s logo in a vertical manner for the first time to showcase the meaning of Prada through acronyms.
Creative Director Ferdinando Verderi
Photographer David Sims
Art Director Daniel Sumarna
Design Jiyoon Cha, Claire Smight