Information

JIYOON CHA

Art Director & Designer




La Mer 2024 Chapters Campaign
Art Direction for La Mer’s 2024 Chapters Campaign showcasing an exciting day of traveling through 3 different modes of transporation: By air at dawn, by sea during the day, and by road at dusk.

Photographer Metz + Racine
Set Designer Daniel Sean Murphy
Creative Director See Cheung
Senior Art Director Jiyoon Cha, Kritbodee Chaichaboren
Art Director Ali Abidi
Producer Vanessa Ly



Art Direction & Branding
Jiyoon Cha provides full creative strategy and solutions on branding, art direction, digital design and web design.