I was contracted with Briogeo as an Art Director working closely with the Creative Director and the Marketing Manager to develop concepts, cater to creative strategies, create moodboards, and casting as well as work alongside with the Senior Producer on the post-production.
Creative Direction Anais Kim
Senior Producer Caroline Santee Hughes
I was contracted with Briogeo as an Art Director working closely with the Creative Director and the Marketing Manager to develop concepts, cater to creative strategies, create moodboards, and casting as well as work alongside with the Senior Producer on the post-production.
Creative Direction Anais Kim
Senior Producer Caroline Santee Hughes
Creative Direction for the strategy, visual identity, digital design, product design and character design & development of Spuddie. Collaborated closely with the founder/CEO Emma Waldron on developing concepts, business opportunities, positioning, and creative production as well as create digital products for its beta launch. Ongoing creative direction for product launches and campaigns.
Creative Direction Jiyoon Cha, Emma Waldron
Creative Engineer Aigbe (aka Zero)
Co-CEO/Product Manager Ross Ingram
Developer Oleksii Kyrychenko
Web Developer Ribin Roy
3D Modeling Kenji Kawabata
Rigging Luis Alberto R Quintero
Animation Jo Hutton
Art direction and brand identity design for Bloomingdale’s most up-to-date design identity guidelines to be shared with the new CEO, stakeholders, staff, and vendors.
Creative Direction See Cheung
Art Director & Design Jiyoon Cha
Client Bloomingdales’ In-house Creative Team
Brand Voice & Strategy Antonym
Platform Standard.site
Art Direction for La Mer’s 2024 Chapters Campaign showcasing an exciting day of traveling through 3 different modes of transporation: By air at dawn, by sea during the day, and by road at dusk.
Photographer Metz + Racine
Set Designer Daniel Sean Murphy
Creative Director See Cheung
Senior Art Director Jiyoon Cha, Kritbodee Chaichaboren
Art Director Ali Abidi
Producer Vanessa Ly
Burger King transformed its business to reach the highest standards for food quality, sustainability, and restaurant experiences in the QSR industry. The brand? Still the same gas station plastic 2000s look. It was the perfect time to get real.
The brand experience needed to be as craveable as BK’s food, all parts needed to be good enough to eat, flame-grilled to perfection, and always absolutely mouth-watering.
From uniforms to wrappers and everything in-between, the brand became bolder, more natural, and flame forward. It’s the tastiest, two-hands-needed, bring-extra-napkins rebrand we’ve done. And it turns out investors had a hankering for what we were serving up: stock jumped a whopp(er)ing 7.8%. It also made people want to buy BK over McD by 66%. Yum.
Agency JKR Global
Chief Creative Officer Tosh Hall
CEO, North America Sara Hyman
Executive Creative Director Lisa Smith
Creative Director Christian Widlic
Design Director Justin Fines
Senior Designer Daniel Stettner
Senior Designer JiYoon Cha
Senior Designer Taylor Childers
Senior Designer Regina Puno
Designer Jackie Rodriguez
Implementation Designer Linda Strong
Logo Design Miles Newlyn
Type Design Cololphon Foundry
Illustration Cachetejack
Senior Copywriter Joe Schott
Copy Director Morgan Doff
Head of Motion Dan Kennington
Group Account Director Jenna Portela
Account Director Owen McAleer
Senior Account Manager Izzy Taaffe
Head of Strategy Gavin May
Strategy Director Christopher Allen
Print Production Director Stephen Kwartle
Senior Production Designer Miguel Altagracia
Senior Production Designer John Colón
Global Communications Manager Jackie Sumsky
The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.
The creative team at Ferdinando Verderi developed a visual concept to spell PRADA’s logo in a vertical manner for the first time to showcase the meaning of Prada through acronyms.
Creative Director Ferdinando Verderi
Photographer David Sims
Art Director Daniel Sumarna
Design Jiyoon Cha, Claire Smight
Community members of Prada were gifted a surprise for them to give to someone special. #AGiftToGive
Creative Director Ferdinando Verderi, Marie Bliss Delpy
Director, Photographer Hugo Compte
Production Morgan Lazslo
Casting Ashley Brokaw
Post Production Graeme Hagan
Design Jiyoon Cha, Ben Ganz
Talent Pixie Geldog, Sara Blomqvist, Bakar
The Prada Resort 2020 campaign celebrates the beauty of now. Offering an original take on commercial fashion advertising, the campaign subverts convention and integrates luxury into the everyday. The moving paper images refreshingly contrast the static, distanced campaigns we so often see in magazines and online.
Creative Director Ferdinando Verderi, Marie Bliss Delpy
Color Photographer Keizo Kitajima
BW Photographer Drew Vickers
DP Alex Dynan
Production Morgan Lazslo
Styling Oliver Rizzo
Hair Anthony Turner
Make Up Artist Lucia Pieroni
Set Design Mary Howard
Casting Ashley Brokaw
Post Production Graeme Hagan
Design Jiyoon Cha, Ben Ganz
Talent Ashley Radjarame, Freek Iven, Freja Beha Erichsen, Kyla Ramsey, Lexi Boling, Qun Ye, Sara Blomqvist, Stella Jones, Toni Smith, Vic Ishimwe, Xara Giulia, Xiao Wen Ju, Yang Hao