Information

JIYOON CHA

Art Director & Designer




La Mer 2024 Chapters Campaign
Art Direction for La Mer’s 2024 Chapters Campaign showcasing an exciting day of traveling through 3 different modes of transporation: By air at dawn, by sea during the day, and by road at dusk.

Photographer Metz + Racine
Set Designer Daniel Sean Murphy
Creative Director See Cheung
Senior Art Director Jiyoon Cha, Kritbodee Chaichaboren
Art Director Ali Abidi
Producer Vanessa Ly



Your way, way better, Burger King Global Rebrand
Burger King transformed its business to reach the highest standards for food quality, sustainability, and restaurant experiences in the QSR industry. The brand? Still the same gas station plastic 2000s look. It was the perfect time to get real.

The brand experience needed to be as craveable as BK’s food, all parts needed to be good enough to eat, flame-grilled to perfection, and always absolutely mouth-watering.

From uniforms to wrappers and everything in-between, the brand became bolder, more natural, and flame forward. It’s the tastiest, two-hands-needed, bring-extra-napkins rebrand we’ve done. And it turns out investors had a hankering for what we were serving up: stock jumped a whopp(er)ing 7.8%. It also made people want to buy BK over McD by 66%. Yum.


Agency JKR Global
Chief Creative Officer Tosh Hall
CEO, North America Sara Hyman
Executive Creative Director Lisa Smith
Creative Director Christian Widlic
Design Director Justin Fines
Senior Designer Daniel Stettner
Senior Designer JiYoon Cha
Senior Designer Taylor Childers
Senior Designer Regina Puno
Designer Jackie Rodriguez
Implementation Designer Linda Strong
Logo Design Miles Newlyn
Type Design Cololphon Foundry
Illustration Cachetejack
Senior Copywriter Joe Schott
Copy Director Morgan Doff
Head of Motion Dan Kennington
Group Account Director Jenna Portela
Account Director Owen McAleer
Senior Account Manager Izzy Taaffe
Head of Strategy Gavin May
Strategy Director Christopher Allen
Print Production Director Stephen Kwartle
Senior Production Designer Miguel Altagracia
Senior Production Designer John Colón
Global Communications Manager Jackie Sumsky



Prada SS20 
The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.

The creative team at Ferdinando Verderi developed a visual concept to spell PRADA’s logo in a vertical manner for the first time to showcase the meaning of Prada through acronyms.

Creative Director Ferdinando Verderi
Photographer David Sims
Art Director Daniel Sumarna
Design Jiyoon Cha, Claire Smight




Prada Holiday Campaign 
Community members of Prada were gifted a surprise for them to give to someone special. #AGiftToGive

Creative Director Ferdinando Verderi, Marie Bliss Delpy
Director, Photographer Hugo Compte
Production Morgan Lazslo
Casting Ashley Brokaw
Post Production Graeme Hagan
Design Jiyoon Cha, Ben Ganz
Talent Pixie Geldog, Sara Blomqvist, Bakar



Prada Resort 20 Campaign 
The Prada Resort 2020 campaign celebrates the beauty of now. Offering an original take on commercial fashion advertising, the campaign subverts convention and integrates luxury into the everyday. The moving paper images refreshingly contrast the static, distanced campaigns we so often see in magazines and online.

Creative Director Ferdinando Verderi, Marie Bliss Delpy
Color Photographer Keizo Kitajima
BW Photographer Drew Vickers
DP Alex Dynan
Production Morgan Lazslo
Styling Oliver Rizzo
Hair Anthony Turner
Make Up Artist Lucia Pieroni
Set Design Mary Howard
Casting
Ashley Brokaw
Post Production Graeme Hagan
Design Jiyoon Cha, Ben Ganz
Talent Ashley Radjarame, Freek Iven, Freja Beha Erichsen, Kyla Ramsey, Lexi Boling, Qun Ye, Sara Blomqvist, Stella Jones, Toni Smith, Vic Ishimwe, Xara Giulia, Xiao Wen Ju, Yang Hao



Marc Jacobs Fragrance Perfect Intense NYFW
A celebration with a not-so-secret mission: find new talent for the next campaign. We asked each talents what perfect means to them. #PerfectAsIAm

Agency Qulture
Creative Director Ryan Barone
Art Director Jiyoon Cha
Designer Leoder Sanchez
Photographer Grace Ahlbom



Versace SS20
Versace has always been synonymous with self-confidence and freedom of expression. For Fall-Winter 2020, Donatella Versace continues this cultural conversation by presenting the women’s and men’s collections on the same runway in a celebration of equality and inclusivity.

Creative Direction Ferdinando Verderi
Art Direction & Design Jiyoon Cha
Producer Katie Pilot
Photographer Greg Swales



Forevermark by DeBeers 2021 Campaign
Capture every moment with Portfolio by De Beers Forevermark™.

Director Grant Lipschultz
Art Director Jiyoon Cha
Producer Leah Sichenzio, Bonnie Osborn
Photographer Becky Siegel
Photography Assistant Tom Rauner, Kyle Thompson
Digital Tech Stephen McGinn
DP Smokey Nelson
AC Mike Lengenberger, Tim Gilligan
Gaffer Adam Lukens
Stylist Sam Fletcher
Stylist Assistant Jalil Johnson
Hair Naomi Endo
Make Up Artist Maria Nguyen
Set Design Alex Brannian, Katie James
Set Design Assistant Madeline Mack
Talent Janice Virrueta, Nadal De Vries, Arianne Meneses, Na’jeen Michelle



Office Magazine Issue 20 
Office Magazine celebrated 20 years through releasing 20 different covers. This issue reflects the early years of office as an editorial-forward print magazine from collaborating with the Angelito Collective on their first cover story, visiting Gaetano Pesce in his own studio space, highlighting downtown’s muse Efron Danzig, and sitting down with Bronx-born Amaarae to unravel her sophomore album, Fountain Baby, every story reflects the fearless energy that makes New York City so special.

Editor in Chief Simon Rasmussen
Creative Director Jesper D. Lund
Design Director W—E Studio, Claudine Eriksson and Piera Wolf
Senior Designer Jiyoon Cha
Designer Sofie Finderup
Creative Producer Olivia Roper-Caldbeck



At Large Magazine Issue 21
At Large is a mens fashion and arts magazine. I was brought on to the team as an associate design director to design and manage the print production.



Art Direction & Branding
Studio of Jiyoon Cha provides full creative strategy and solutions on branding, art direction, digital design and web design.